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Απίστευτο ε! Χρησιμοποιώντας ένα φυλλάδιο για παράδειγμα η στόχευση γίνεται λίγο πολύ στα τυφλά. Για παράδειγμα το είδος της επιχείρησης, τι κοινό στοχεύει, τι ενέργεια θέλει να πραγματοποιή